Top 10 Trends in Small Business for 2010 – Part II
Continuing on with my 2010 edition of the Top 10 trends in Small Business. This week we get to the Top 5.
5. Social Media Grows Up: Have you noticed that “social media” is a term that doesn’t really describe the experience that well anymore? Yes its social, and yes its media, but for business it has become so much more than that. Tapping, nay, mastering, social media is one of the hottest of all online trends:
• Everyone from Jet Blue to Comcast has turned to Twitter as a customer service tool.
• Companies like Whole Foods and Popeys increasingly use it to get feedback, post company news, etc.
• Big business has discovered what many small businesses already know: Facebook is a great place to advertise. “Facebook” in fact was the most searched term in 2009. (Source: Experian Hitwise)
Hop on the social media train, Jane, because it’s headed out of the station at light speed.
